I recently discovered this New York Times’ article about how Korean skin care products are taking the United States by storm. It all started with BB creams in 2011. Since then, Western companies have rolled out their own BB and CC creams.
The article discusses the main differences between the American approach to skin care, which is all about speed. If you can get a product that does 5 things in 1 why not? Whereas the Korean approach is all about targeting different skin problems no matter how many steps and products it takes. Korean skin care products are made even more appealing when using the right packaging and spokesperson.